In this post, learn about five innovative marketing tricks you can do using transactional email to boost the effectiveness of your marketing campaign.
Types of Transactional Email
Here is a list of some common types of the many types of transaction email you have probably seen in your own inbox:
– Email list signup/unsubscribe confirmations.
– Password reset links/confirmations.
– Auto-responders of any kind.
– Purchase confirmation/receipts.
– Birthday/anniversary congrats.
– Thank you notes for taking some action.
5 Transactional Email Marketing Tricks
Now it is time to have some fun with transactional email. Try out these five tactics with upcoming transactional emails and see how they work for you!
Trick #1: Link to your social feeds from within the email.
Why does this work? Even the wariest of recipients will likely be willing to interact with your brand via social media even if they decline to connect with you via email.
This means that if you include a tempting promotion or offer in your email and mention it can also be accessed via your social feeds, you can count on a higher redemption rate – by as much as 50 percent!
Trick #2: Think short, simple and no more than one-quarter marketing-related.
Even if you do decide to include a promotional offer or freebie in your transactional emails, keep this content to no more than one-quarter of the total content in your email. Any higher and your email won’t feel personal anymore and the recipient may flag it as spam.
Trick #3: Track your transactional and bulk email campaigns as one unit.
In most cases, you will be sending both types of emails to the same groups, and certainly the lines between the two groups will be fluid and continuous. So you want to track your campaigns as if it is one greater campaign in terms of engagement, views, opens, click-throughs and other actions to see where you get the best results.
Trick #4: Always include the recipient’s name and your company name.
This is one of the best ways to help your transactional emails avoid spam filters and firewalls. Including your mailing address, phone number, and a “from” address also helps. As well, using the recipient’s name is a timely reminder to your recipient that at some point, they agreed to accept communications from you!
Trick #5: Make the most important information easiest to locate.
Make it very clear up front why the recipient is getting this email and your engagement is likely to increase exponentially. Some experts call this making transactional email “scannable.”
With these five tricks in your transactional email toolkit, you will be ready to create a campaign that both supports and enhances your regular bulk email marketing.