Handing out a special challenge coin is a great way for a manager to build team spirit at an event. Naturally, the best results come from using a well-designed coin, which shows that the manager cared enough to put time and effort into making the gift. The design process is more complicated than many people think, but it’s fairly easy to get a good design if you keep a few tips in mind.
Choose the Material Carefully
Most companies that make coins can use a variety of metals to do so. The material forms the foundation of the design, so you should give it plenty of thought. Keep your design goals in mind when you make the choice, and be sure to choose a metal that will compliment the rest of the design.
There are times when a simple, metallic coin are appropriate, but most coins benefit from the use of color. Try to keep color psychology in mind when designing your coin to make sure that it carries the right connotations. Color is an integral part of a design, so be sure to treat it as such and consider it early instead of leaving it as an afterthought.
Focus on the Event
Most people hand out challenge coins in honor of a specific event or achievement. If you are doing so, try to include a reference to that event on the coin itself. That will make sure that it works as a memento, instead of being a simple trinket that the recipients happened to acquire.
Use a Logo
There’s no reason to start from scratch if you already have a logo. In some cases, simply putting your organization’s existing symbol on a coin will be sufficient. In others, you can use it as a starting point for your design. Taking the logo and making a few changes will make your coin look unique while still serving as a clear reference to your organization.
Use Both Sides
Every coin has two faces, and you should never hesitate to use them both. You can put the same design on both sides, but it’s usually better to make them different. The easiest way to do that is to put your organization’s logo on one side and a reference to your event on the other, but there are plenty of creative options that can work just as well.
Most of the companies that produce challenge coins will also have access to skilled designers who will be happy to help you with your design. It’s always best to begin that conversation with some idea of what you want, so you do need to do some of the design process on your own, but you should never hesitate to take their advice. Always remember that designing a coin is a skill like any other, and those who have the most experience will usually be the best at it.